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ÌRÁNTÍ Launch Party
Brand Launch Party, MN
VISION
The launch party was designed to be guests' first experience with ÌRÁNTÍ as a brand—an opportunity to step into the feeling of an event thoughtfully executed from beginning to end and to experience our approach to intentional, guest-centered celebrations.
EXECUTION
Guests were welcomed into the world of ÌRÁNTÍ through thoughtful touchpoints. From a custom scent bar, inspired by the connection between scent and memory, to signature drinks and interactive activations—all layered within an elevated spring palette drawn from our brand colors.
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